Using Video and Other Multimedia with Press Releases

I bet you thought that a press release was just a boring old news announcement! No longer! Nowadays, press releases contain all sorts of multimedia. Everything from video to audio clips to infographics and more.

With online press releases, you can have links that go to your website or other websites. How about linking to a video on YouTube, or linking to a white paper about your newest product line?

It’s been shown time and time again that press releases with multimedia enjoy more views and also that the viewers stay around for a longer time. (They actually read the press release, along with consuming the multimedia.)

That’s what we all want, isn’t it? A press release that’s actually interesting? In the rest of this post, let’s talk about great ways you can use multimedia with your press releases.


Your top choice is usually going to be a video. This can be an interview, a demo of your product, customer testimonials and the like. The Internet is very much a visual medium. So, including video in your press release is an excellent idea.

You’ll have to pay more to actually publish the press release, but the difference will be well worth it. Besides, with your video, you now have another marketing asset you can use to publicize yourself, your business, or your product.

Reports and Whitepapers

Does the subject matter of your press release need more explaining? Or, should it warrant more explaining, even if it doesn’t actually need it? If so, linking to a page where someone can actually download a report, or even a white paper, is a great idea. You can do this in a variety of ways, but two possibilities come to mind.

Link directly to a download, or link to a landing page where the visitor has to supply their name and email in order to complete the download. That’s called a “squeeze page” in the online marketing business, and, as you can see, using squeeze pages to build lists of potential prospects is a very, very good idea.

Audios and Graphics

Video, reports, and white papers aren’t the only multimedia assets you can use. Audios of podcasts and interviews are excellent! You can link to the podcast online or to the audio on an audio site like SoundCloud.

People love pictures! And, graphics like infographics that actually explain processes and the like are excellent downloads. You’ll be educating your audience and branding yourself and your business as a thought leader and expert.

Although you don’t have to use multimedia in your press releases, if you don’t you’re probably missing out on a ton of views, and even sales for your business. Consider a video, audio, or some such along with your next press release!

For more information on how to use press releases to market your business, read my free report Press Release Marketing for Local Business. Just use the convenient subscription box below.