If you want to make more money from your business, you need to make a shift in the way you think about marketing.
Your potential customers don’t care about your product or service. They only care about solving their problems. If you want to connect with potential customers, you need to get inside the mind of those in your audience and understand what their needs are.
Most marketers will make the mistake of choosing their offer first. This is a mistake because even when it’s a good offer, that doesn’t mean that there’s a market for what you are trying to sell.
Your first step needs to be to find your audience. Who do you want to help? Once you understand what their needs are, then find offers that solve their problems.
You only need three things to help you make money, whether it’s online or offline: an offer, and audience, and a marketing channel. Once you find your audience and understand their needs, then you can choose an offer. With an offer and an audience, then you can research to find the right marketing channel.
Your marketing channel will be determined by where your potential customers hang out. With this knowledge, you can use it to craft the right message that connects with your audience.
As a coach and consultant, I see a lot of businesses and brands struggling with the same common marketing mistake. Overcome This Common Marketing Mistake that Makes You Want to Quit
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