Internet Marketing Tutorial For Beginners 2021 [Video]

https://www.youtube.com/watch?v=dWljHaTbzQ8

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Introduction internet marketing can mean a lot of things for some internet marketing is practically synonymous with
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affiliate marketing this is the process the selling products made by other people in order to earn commission but
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internet marketing can be more than that too of course in a marketing can mean building a website or a blog building a
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massive audience for that platform and then making money from adverts Google Adsense for instance or selling your own
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products internet marketing might mean selling a digital product such as an e-book or an online course internet
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marketing might mean selling something physical internet marketing may mean promoting a website as the end in itself
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simply building a channel so that you can spread the word about something that's important to you or so that you
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can try to promote yourself to grow your own career I recently spoke to a group of creative writers and explained to
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them how learning the basics of marketing on the web could allow them to promote themselves and find publishers
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and of course internet marketing might mean marketing an existing business in order to gain more customers and make
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more sales any small business should be interested in marketing themselves online the fact of the matter is
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internet marketing means getting the word out on the web and it means creating brilliant content and if you
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can do either or both of those things then you can make the web work for you once you do that then pretty much
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anything is possible literally we'll see you later in this training how the ability to work online
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can allow pretty much any of your wildest dreams and plans to come true whether that means earning a passive
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income and traveling the world or whether it means growing a massive business or working on projects that you
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were truly passionate about and getting paid for it the only problem is that very few people have any idea what makes
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a web tick people tell me they want to start their own business selling crafts or they tell me that they want to start
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blogging for fun but they have zero clue what that entails what is SEO what is marketing if you were sitting there
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smugly thinking that you already know the basics of internet marketing then time for a reality check because even if
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you know the basics of internet marketing there's a good chance that you don't have all of the advanced skills
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you need to really make any project into a six in this training then I'm going to start
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by outlining those basics I'm going to teach you internet marketing 101 for those of you with no prior experience
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this is what makes the web tick this is your bread and butter but from there I'm then going to dive into the much more
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advanced stuff that many internet marketing gurus in reality have no idea about whatsoever you will learn skills
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here that will put you head and shoulders above the competition you will learn tools that will make you immensely
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employable to the point that you are never without work and you'll be able to turn any idea or concept into a reality
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what makes a web go around when I tell people that our work online the reaction I very often get is bafflement countless
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people have admitted to me at one point or another that they have no idea what I do for a living in fact my grandma once
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made me promise to her that whatever I did was not illegal when I left University and started working for
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myself everyone expected me to fail they all asked when are you going to get a proper job a little offensive sure but
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it's understandable after all it's not at all obvious from an outsider's perspective how money gets made on the
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web how can you earn money online while sitting at home how do websites earn money even if no products actually
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change hands this is the part some of you will already know but it bears repeating for those that don't
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essentially then money is made online thanks to views the more people view a website or an article the more
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opportunity there is to make money and this is possible partly thanks to advertising and partly thanks to sales
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if you have a website that is getting several hundred thousand views per day then you all have the option of placing
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Google ads on it these are adverts that are automatically generated by Google's partners and which
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you will then place on your website each time the ad is clicked Google earned some money and abortion that revenue is
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split with you well this might sound strange the reality is that those people are likely going to ahead to that other
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website and then spend more money for instance if an insurance companies paying for clicks on your website
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chances are that the visitors it gains from this will buy at least some insurance and thus to earn more money
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than they spend in the long term and don't get it twisted you'll only earn a few cents per click
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in most cases so you really need hundreds of thousands of views for a website to be profitable through this
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process alone if you are still struggling to get your head around this then the best comparison to make is with
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free papers and magazines that you might have seen being handed outside your local train station those free magazines
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cost money to print and they're being given away but the customer in this case is not the
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person reading the magazine the customer is the advertiser and the magazine has valued to the
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advertiser because it has such a wide exposure the more eyeballs that see that paper or magazine the more the
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advertiser can potentially stand are earned by placing their adverts there this is how a website works – better
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than Google Adsense but don't rely on Google ads to make money from a website because that puts you right at the
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bottom of the food chain remember the advertisers are only willing to pay for clicks because they
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have more effective means of monetizing those visitors they're making more per visitor than they are paying Google and
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they're only getting a small amount of that so right now you're really not earning huge amounts of cash compared
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with what you could be earning so another way you might monetize your website is by selling something for many
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businesses this is already built in as it were if your website exists to support an existing pizzeria hairdresser
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massage salon or anything else then you are ultimately going to be earning money from the visitors by promoting your
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brand and encouraging people to visit your store in person you can also set up a product or service after the fact in
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this case your website might promote your SEO services more on that at a moment it might promote your digital
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ebook that you were selling it might promote an online course or it might even promote a physical product this way
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you are now keeping 100% of the profit sure you might have some overhead with printing costs and delivery but you are
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sharing your cash with anyone else and finally you might be able to sell the service for instance if you are a
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good writer then you can simply create a website get lots of people to look at it and then promote your writing service at
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X amount for 100 words likewise for web design photography video editing proofreading the options
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are endless and this is just another way you can get pretty much any job you like by having the skill and knowing how to
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navigate the web and then there's affiliate marketing affiliate marketing means that you were selling products
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other than your own these products are things that another creator is built often things like
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ebooks which are offering Commission you sign up and are given a link called an affiliate URL
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you then promote this link and anyone who clicks on it will be taken to the product page via another website that
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intermediary website will leave a cookie on the user's computer before sending them on allowing the store to recognize
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that you sent them now if they buy the product you get a fraction of the purchase this is often much higher than
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the amount of money you would get from an advert and can range from a few percent in the case of Amazon products
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to a whopping 50 70 or even ninety percent why would a creator be willing to give away so much of their income
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we'll look at it this way they are already selling the product themselves any sales you make will not take away
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from those sales therefore any additional sales that their affiliates partners make will simply mean more
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income for them the more generous they are with their Commission the more affiliate marketers they will be able to
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attract and eventually this can lead to them having a legion of marketers all promoting products in their behalf and
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in some cases these marketers might not help them to make sales but they'll still be giving them free exposure and
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improving their brand awareness etc so the sellers have a lot to gain this way and so do you through all these systems
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then a lot of money is to be made through internet marketing if you can do all that then you can stand to earn a
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lot of money for yourself by promoting products services and affiliate deals but at the same time you'll also be
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highly valuable to businesses that need someone to run their marketing campaigns and help them reach a wide audience but
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good internet marketing means not only getting as many viewers on your website as possible but also making sure that
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those viewers are truly engaged and that they're fans of what you do it's one thing to be able to reach your audience
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it's a different thing to be able to persuade them how to do it internet marketing okay so
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now you know why internet marketing is a big deal and how it can help you to make money find a job or live your dreams so
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now it's time you learn the fundamentals of how to actually get involved and to that end the first thing you should
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probably learn is SEO search engine optimization SEO is search engine optimization
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this means optimizing a website an article or both for the search engines the fact of the matter is that Google
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pretty much runs a web if someone wants to find information if someone wants entertainment but someone wants anything
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on the web they will probably start by checking Google then they do a search for that thing they want let's say they
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want to buy hat they'll probably search for buy hats online if you were at the top of those results then you'll make
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lots of sales if you aren't then you probably won't fuss what Google says goes thus Google is king and thus the
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world needs SEO this is how you go about building content and designing a page in such a way that it will be guaranteed to
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show up at the top of a specific search and this means by dint affine the keyword or phrase that you want this is
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the phrase that you think people were surged when they're looking for content or information like yours once you've
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identified that you can then begin to use that key phrase in your content the way Google works is by using programs
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called BOTS or spiders these trawl the web and automatically index pages in a massive database for Google then when
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someone searches for something Google checks the database and looks for the most relevant content it used to be that
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the easiest way to come across as relevant for Google's sake was it simply lace your content with as many
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repetitions of the key phrase as possible this way Google spiders could see that the content you wrote and the
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thing the person searched were related and this way you would show up at the top of the searches once upon a time
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this was all it took and once upon a time this was incredibly easy and the more times you repeated the phrase the
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better your chances of appear the top would be the only problem was that this made the web incredibly easy
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to manipulate and it led to people of using the system and putting out low quality content this led to websites
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writing things like welcome to the best my hats online shop where you can buy hats online buy hats online for your mom
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my hats online for your dad google stamp filled this kind of behavior by using algorithm updates that would penalize
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abuses of the system and that would favor good quality content now Google recommends that you only
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include keywords using a 1 to 2% density that means that for every 100 words only one of them should be a keyword likewise
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Google also wants to see you using LSI latent semantic indexing that means that you should write posting content with
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synonyms related language and natural language around the subject google also likes to seem longer content eight
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hundred to eighteen hundred words and likes to see new when relevant content and it likes to see websites that are
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being updated and well maintained google also now looks at bounce rates meaning that it can tell how long someone has
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been on a web page and if they tend to leave after the first couple of seconds then that website isn't going to perform
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well in searches using all these newer methods google can now favour content that is genuinely high quality and that
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answers the users questions in Google's case the customer is a user and that's who Google wants to please so while you
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should write with SEO in mind you should also make sure that your content is great quality for the user more on this
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in a moment other things you can do for your SEO including adding keywords in key places such as the opening paragraph
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in the title such as the file names the names of your images for example and the meta descriptions and other tags
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the other big cornerstone of good SEO is getting links on other websites Google views links on other sites as being
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referrals and so if you can get a link from a top web site then we'll do an awful lot to build trust and authority
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in Google's eyes got a link from the BBC then anything you post subsequently will much more easily get to the top of
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Google that said smaller links elsewhere are also useful and note that links are how the spiders find your content in the
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first place Google again doesn't want you to manipulate the search engines or to try
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and trick them and someone wants to see a links profile that's natural and organic as though everyone and ones just
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decided to share your content because it was so brilliant and you had nothing to do with it this means you should have a
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varied range of links in terms of the quality and even the wording using links that are on relevant sites is a good
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idea for reaching the right SERPs industry lingo for search engine result pages and for reaching the right
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audience however avoid trying to pay for links because this can get your site badly penalized or even dn decks by
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Google all of this is going to help your site to get seen and if you post regularly and keep looking for popular
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topics then you should gradually begin to grow an audience in theory more marketing strategies s MO and more well
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this is a decent strategy though it is also very slow and certainly not guaranteed it is not therefore it
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recommended that most businesses and brands rely solely on searches for their traffic instead it is also a good idea
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to be more proactive in your promotional activities but getting out there and reaching out to your audience for
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instance you can do this with PPC this is pay-per-click advertising which is a form of paid marketing where you only
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get charged when someone clicks on the ad we won't be going into great depth on that here but suffice to say that this
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is worth looking into and a skill that you should add to your bowl more fundamental is SM all or social media
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optimization in other words you need to get out there onto Facebook Twitter and Instagram along with the others like
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Google Plus and Pinterest and you need to start marketing yourself that means you need to post regular content and
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build a following invite people to follow you and ask them to share and like your posts so that their network
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see them too you can also seek out forums social media communities subreddits
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and more places where people might appreciate your content and we're your target audience is likely
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to be spending its time there are many more tricks you can use to get the word out about a brand or website – one of
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the most powerful and effective is something called influencer marketing this means that you look for someone in
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the web who is an influencer someone who has a large following already and who can help you reach that large audience
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you then message them and find some kind of trade that you can do for example you can let them pull something to your
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audience in exchange for posting to their audience that way you will both gain some of each other subscribers
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there's much more to internet marketing building a mailing list of your top fans it's a very good idea for instance as is
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guest posting and writing blog posts for other sites at the end of the day it comes down to strategy you want to gain
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the attention of real followers and at the same time you want to encourage Google to pick up your content and add
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it to its index the power of grade content would all this should really teach you though is
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that the Internet is practically built on content and in particular it is built on written content that's because a
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person who uses Google is usually looking for information or entertainment and mostly this is delivered through the
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written word filling your site with lots of content means that it will have a higher chance of including those crucial
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keywords that Google is looking for and at the same time filling your site with content will give you something you can
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share on social media and that will entice people to visit your site more than anything though adding lots of
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great content to your website over time is all about building long-term fans and followers think about the sites that you
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go to regularly and why you go there chances are that you go to them because you have learned that they create the
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kind of content that you enjoy reading and not only does this mean you keep coming back continuously creating more
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opportunities for the site order and the advertisers to try to sell to you but it also means you will probably come to
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trust the content creator you love read so many posts by them on the subject matter that they are an expert in that
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you'll have learned that you can rely on their knowledge and then guess who you go to when you want more information I
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enjoy using my camera for a bit of amateur photography every now and then and so on my spare time i watch a guy on
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youtube and read his blog where he shares lots of tips and how to take better photos the posts are really
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fascinating because they show how the right change of angle lighting or equipment can really transform a Florida
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what is something much more dynamic and much more engaging so guess where I went when I needed new photography from my
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website I went to the guy who was expertise I've been reading about on a weekly basis this is the true power of
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what is known is content marketing it facilitates other forms of marketing yes but more important than that is that it
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allows you to build more trust and authority in your niche and to build a legion of truly loyal and engaged
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followers and that's why the most important skill you will learn to work well online is writing how to write for
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the web good writing can be explained fairly simply a good writing means that you are communicating efficiently
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writing like anything else has a purpose whether that is to teach entertain or inform at any rate there is
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a crux that you need to convey and this is the purpose of what you've written a very straightforward way to judge a
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piece of writing then is the simply ask how well it performs that job efficient writing means that your visitors will
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need to invest less time into reading but will still get the most information and value possible this is why it is a
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mistake to use flowery or flamboyant language most of the time this is particularly true when writing for
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business where the temptation might be to use jargon or big clever terms I once worked with a company that was trying to
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sell an e POS system but rather than focusing on conveying what that was or why it was useful for small businesses
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all the brand wanted to do was show off with words like cloud enabled synergy and strategy this was meaningless it
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wasted the visitors time and a man most people would leave without reading more let alone buying on the other hand if
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you can quickly and effectively communicate what it is you want to say then you will find that people stick
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around and that very often they are eager to buy from you this is also true with writing design to be informative or
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entertaining especially in an age when everyone is in a rush and fee people have time to stick around long enough to
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read a whole passage of text this is also why it is a good idea to use the right structure and layout for your
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content specifically you need to break it up with lots of images you need to use lots of different paragraphs and you
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need clear and bold headers make your content skimmable so does that mean your content is going to be forever light and
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fluffy or that it will simply be functional and personality 'less No firstly you can use your broader
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vocabulary but only where it serves a purpose this should a provide some additional detail or subtext or subtly
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alter the tone of what you're saying or be allow you to say more with fewer words
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what's more and sentence you certainly can be very deep and well researched with what you're saying and with what
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you're writing in fact this is incredibly important if you want your content to do well the best kind of
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content is content at Google calls resource posts resource posts are highly comprehensive and detailed discussions
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a certain topic these posts have a lot of value because they provide a source where an audience can learn all about
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one topic these are highly shareable on social media because they let someone teach another person by sharing a single
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link and if they also do very well in terms of SEO because a long in-depth 1800 where post will have a lot of
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natural keywords and longtail keywords strange phrases that occasionally get typed into Google but which aren't
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really worth ranking for specifically making sure that your content has value is very important in general in fact
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this is the only way that you can do this another way that you can make sure your content is valuable is to give it
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something that is unique to give it a USP the biggest mistake I see with articles and blog posts online is to
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repeat a subject matter that has been done a thousand times before well adding nothing new to the table
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these include posts like how to get abs or top SEO mistakes this is derivative and dull instead you should post
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something that is new and that is unique this should be something that people won't have seen before and that will
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really stand out to them for instance how about a post that combines two unusual niches a poll said uncovers some
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interesting brand new scientific research that's relevant to your niche or a post that looks back in time to
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some old forgotten technique your content should have an emotional hook and it should offer something that your
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audience won't find elsewhere and won't have been read a thousand times before one more massive tip write in a
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narrative format wherever possible that means you should be aiming at read content that is phrased in a way that is
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naturally like a story think about something personal you can say about the matter or just try to give it a
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beginning a middle and an end stories work wonders because the human brain has naturally evolved to enjoy
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stories we've been listening to stories for thousands of years and we can't help but to put ourselves in the story and
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thereby relate and emote this makes it very hard to stop listening to a story before the end and it makes it very easy
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for us to get caught up in a narrative and stirred by it stories hold attention but they were
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also highly persuasive speaking of which the power of persuasive writing if there's one kind of writing you
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should try to hone it is persuasive writing if you find yourself being hired by brands online then there is a good
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chance a lot of them will want you to write sales pitches for them at the same time knowing how to write persuasively
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will also allow you to sell your own goods and your own services when I started working online I ran a small
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writing business I only ever posted a couple of ads Matt I got enough business from those to keep
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me going for years why because the ad was so well written the key is to understand the value proposition more
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fundamentally still the key is to recognize that people place orders based on their emotions and not based on logic
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in other words someone will buy from you because they feel emotionally compelled to do so and they didn't have time to
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think themselves out of it so you need to make sure that your pitch is something that can get people to imagine
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what life would be like after they've hired you that means painting an image it will
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have an emotional response in the example of selling writing you might talk about how you can help someone to
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turn the brand they created into something that is as well-respected as a top brands on the web they can hire
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someone who would charge very little but will make their site look amateurish or they can hire you and they can enjoy
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achieving their business goals likewise if you are selling a fitness product then the dream or the value proposition
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is to have abs to feel confident and sexy and to meet members of the opposite sex that's why a great pitch might talk
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about how you went from being out of shape to being a physical specimen very happy now with your beautiful wife or
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husband just easy motion motivates though it is also emotion that will put people off by buying in some cases more
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specifically people tend to get put off by risk and worry humans are actually more motivated by risk than they are by
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reward which is to say they normally play it safe that's why you need to do everything possible to ease their
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concerns that means offering money-back guarantees it means offering social proof testimonials and it means offering
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evidence and proof that might mean your portfolio of work or it might mean showing how your promise is different
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from others finally you then cement the deal by getting the reader or listener to act
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quickly people are more likely to act on emotion when they act quickly soul if you can work them into a fever pitch by
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saying you have limited stock or by introducing a limited time offer then this will result in more sales
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Brandin done right if he learned right in this way so that you were offering real value with a unique selling point
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in angle and with a dream and a vision then you will stand out from the crowd and 99% of the other brands online why
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is that because 99% of brands online just don't care I've worked with a whole lot of them and so often I see the same
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thing time and again a client comes along to order some work and they show me their website their website doesn't
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have a brand the name of their website is the keyword get great ABS calm they don't believe me when I tell them about
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the 1% LSI the keyword density and the organic looking links rather they just want that keyword repeated as often as
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possible they ask for generic titles for their content best diet for abs tops it up exercises how to lose belly fat they
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clearly don't know about the niche they're in they don't care and they don't have anything new to say and as a
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result they feel they're signed with tired generic and derivative content that is stuffed with keywords and all
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tied together when an uninspiring brand most of them don't even have a logo and the ones that do either made it
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themselves an MS paint or they paid the lowest amount possible to get something really cliche like a light bulb or globe
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with an arrow moving around it then they tell people to follow them in facebook where they post repeatedly about check
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out my new ebook here they have nothing interesting or new to say they've done their research they know the keywords
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and they know that this is a good niche to be in but they don't understand the knees they have no heart and soul they
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are destined for failure worst of all they have no skill now take a look at the sites you already read on a daily
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basis take a look at your favorite blogs and vlogs what do they like chances are that they
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have a clear mission statement and brand they aren't for everyone but they have a legion of loyal fans they have a cool
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logo and that logo instantly communicates what their brand is all about and who should listen they post
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content that is interesting and unique they have a completely different take on the subject and they're right about the
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highly advanced aspects that most blogs simply don't know about or they might rain about cardio
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acceleration for 30% faster fat loss or they might write about the role of dopamine and encouraging snacking
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behavior in other words these posts are interesting and unique and they have personality the written by the brand
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order themselves in a way that is passionate and interesting its storytelling the site is beautiful and
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well put together and there's video and there's interactive elements and the images are crisp and high definition in
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short it has high production values and it looks like something that has had time money and love spent on it if you
00:28:47
want to succeed online really succeed then that's what you need to build we've already seen how you can get more in
00:28:54
line with this philosophy by writing better content now it's time to think about the rest the site the graphic
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design the video and more and in doing so you're also going to make yourself invaluable to employers and unstoppable
00:29:08
as a brand of your own building a website whether you want to be an affiliate marketer whether you
00:29:16
want to promote your Main Street store online or whether you want to promote yourself and become a professional
00:29:20
singer you will at some point need to build a website and at this Junction you have a few options the worst option is
00:29:27
that you pay someone thousands of dollars to make it for you that's the right idea in terms of investing time
00:29:32
and making the effort but it's the wrong idea because it means that you're spending thousands when actually this is
00:29:37
something you can do for yourself very easily and completely for free if you want a website then you can have one
00:29:43
built in a day that is just as professional as the top sites in the world
00:29:47
here's how it works building a website in a day number one find hosting your first step is to find hosting a web
00:29:54
hosting means that you are finding space on a server a server meanwhile is a large and very fast computer that stays
00:30:00
constantly connected to the web and that lives in a big server room somewhere where it is looked after by a whole lot
00:30:06
of people this server has space on unlike any other computer and you were effectively buying some of that space so
00:30:12
that your files can be uploaded and take advantage of that constant connection to the web simple there are lots of
00:30:19
different providers and packages but I recommend checking out something like blue holes here you should be able to
00:30:25
find hosting including a domain name the address that someone types in to find your files for around 10 dollars per
00:30:31
month or even a little less choose the most basic package for now you can always scale up if need be and choose a
00:30:37
URL that will be memorable and that ties in with your brand avoid that practice of making your URL your keyword this is
00:30:45
something that Google itself has said it doesn't like to see and it certainly doesn't inspire much confidence in users
00:30:51
number two install WordPress the next thing you're going to do is to install WordPress a WordPress is a CMS which
00:30:58
stands for content management system this is a tool that you can use to upload new polls to your website to edit
00:31:05
existing posts and to change the design layout and more this means that you don't need to do any coding at all but
00:31:11
the best part is that it is completely free actually that's not the best part the best part is that it is highly
00:31:18
professional far from being a website builder this is the tool that is used to build a quarter of the websites on the
00:31:24
net and that includes some of the biggest brands out there like BBC America Forbes
00:31:29
Huffington Post Mashable you name it there's simply no need to pay for a limiting service like Wix what's more is
00:31:35
that WordPress will allow you to benefit from the huge community of developers meaning you can download additional
00:31:41
features and design elements for Freight it completely changed the look layout and functionality with just a click and
00:31:48
as though all this wasn't enough you can even install WordPress itself with a single click using the majority of
00:31:54
hosting providers there's simply no reason not to use WordPress most the tools you'll encounter and want to use
00:32:00
from e-commerce tools to SEO optimization to widgets will be designed for WordPress and not only that but
00:32:08
seeing as WordPress powers some of the biggest sites on the Internet you know that it is least possible to achieve the
00:32:13
success with WordPress you know that it's SEO friendly for instance and that means that you can just concentrate on
00:32:20
creating fantastic content and not worry about the rest number 3 add a new theme the next thing you
00:32:27
should do in fact is to head over to a site called theme forest or one like it here you can browse a large selection of
00:32:33
professional and modern looking themes and then download them to install WordPress actually has a built-in theme
00:32:39
store and you can check there for a wide range of different free themes problem is you tend to run into these free
00:32:46
options to fair bid while browsing the web and they understandably aren't quite as slick as many of the pain ones that's
00:32:52
why my advice is generally to pay and get something slightly more professional and slightly more polished once you find
00:32:58
the one you like it's simply a matter of downloading it and then uploading the zip file to WordPress number four
00:33:04
customization it's similarly easy to add plugins which are small apps that run on your website
00:33:09
either behind the scenes or front and center these can include things like social media buttons to integrate your
00:33:15
SML or they can include security features install a few of these and then find at a customization tools in the WP
00:33:21
login in order to set up how you want the site to look the name that copyright notice and the rest that's really all
00:33:28
you need to do to make an amazing website and then it's a matter of adding a stellar logo
00:33:34
creating logos and more graphic design using your new web design skills you can now build a site for yourself or for
00:33:42
clients but the other part of web design is the design bit and in fact this is another highly in-demand skill that it
00:33:50
really pays to learn you can learn web design then you can create graphics that will help you sell products and you can
00:33:56
provide another incredible service go on to sites like Fiverr upwork people per hour
00:34:01
etc and you can expect to make a lot of money selling these skills you'll never struggle for work if you can do this and
00:34:07
offer web design and rating services and working on your own logo is a great place to flex your muscle and learn the
00:34:14
ropes good logo design the key to good logo design will be to know your brand and what you want to communicate the
00:34:22
core part of any brand should be the mission statement this is a statement of intent about what your brand aims to
00:34:28
offer and achieve and how it hopes to do it it's not just about what you sell but rather it's about that extra attention
00:34:35
to detail and what sets you apart a fitness site is one thing but is this a fitness site about healthy living and
00:34:42
good times or is this a fitness and herbal pumping iron I'm pushing harder is it a fitness site that's about body
00:34:48
weight fitness and cool stunts Apple isn't just a brand that makes computers it's a brand that challenges norms and
00:34:56
creates stunning products for artistic individuals that want to express themselves and that's what makes people
00:35:01
excited about Apple watch simon Sinek stead talk on the Golden Circle consider this required watching for all
00:35:07
businesses in fact you want to be more than just a company you want to be a movement something people can get behind
00:35:15
because this will make them want to read your content follow you on social media and buy your products all the more and
00:35:22
the job of your logo is to communicate this perfectly you could do this by thinking up related imagery why not
00:35:29
create a mood board a selection of different images that inspire you or is that a related to the message you want
00:35:36
to put across then try combining those images in different and unique ways to see if you can come up with something
00:35:42
unique that way avoid cliche and try to be objective by surveying people to see if the
00:35:48
and expresses your business correctly then go to work making the logo the tools the tool you're going to use to
00:35:55
create your logo is Adobe Illustrator this is not negotiable the reason you need Adobe Illustrator is because this
00:36:03
is the industry standard for designers Adobe Illustrator allows you to create vector files and what these are our
00:36:10
files at work based on instructions about geometry angles and distances vector files tell the computer where to
00:36:17
draw lines what angles those lines should point in and how long they should be this means that you can zoom in at
00:36:23
all the ratios and angles remain the same there will be no loss of quality it also means that the image can be edited
00:36:30
at any time by dragging the individual lines cutting bits off etc the opposite is a raster file a jpg or PNG if someone
00:36:39
hires you to make them a logo when you make it in Photoshop and give them a JPEG or PNG file then they will likely
00:36:45
laugh in your face using illustrator is not terribly easy but if you follow some YouTube tutorials you should be able to
00:36:52
grasp the basics the key is to understand that those lines or water making up all your images these can be
00:36:59
drawn individually and are called paths you can then add nodes onto those lines called anchor points and drag those
00:37:06
around to lengthen or alter the angle by drawing multiple paths and having them intersect you can then select them at
00:37:12
the same time and choose to join those lines now they become the outline of a shape and you can fill it or drag it
00:37:19
around as a single element more useful is a shape tool this lets you draw squares polygons eclipses and more from
00:37:27
scratch this becomes even more powerful if you use it in conjunction with a free draw tool and with a Pathfinder window
00:37:33
the Pathfinder allows you to do things like combine two separate shapes into a single one to cut off divide sections of
00:37:40
a shape and more you can also transform your shapes using the transform option from the top menu as you might in any
00:37:47
other draw tool combine these features together with a little extra watching and you can start to create some rather
00:37:53
complex shapes what's handy is that any wonky lines will get smoothed out for you and you'll
00:37:58
see guidelines as you drag things to help you find center points or to lineup elements that are opposite
00:38:03
each other on the screen create something unique this way and then Chu is a great font from a site like font
00:38:09
squirrel and you have your logo it will look much more professional than anything you would make with any other
00:38:15
tool tip note that one of the best ways to ensure your logo design is good is to follow the KISS rule keep it simple
00:38:23
stupid simple design is generally better than busy design in fact and when coming up with elements for your website trying
00:38:30
to keep in mind one more mantra communicate don't decorate this means that you shouldn't add flowery
00:38:36
flourishes just for the sake of it any additional dialog or graphical element should be there for a purpose
00:38:42
whether that is to lead the eye through the UX or whether it is to point is something else important
00:38:50
hagh Rafi an underrated web skill our aim here is to turn you into the web equivalent of a triple threat in
00:38:57
Hollywood a triple threat is someone who can dance sing and act already you know the basics of marketing you can write
00:39:04
you can design and you can build websites that little bit of extra knowledge puts you head and shoulders
00:39:10
above all those webmasters and marketers that just spam the web with derivative content the next thing to look into
00:39:16
learning then is photography photography is another skill that could help to elevate a brand to the next level online
00:39:22
and this is in a lot of demand among publishers that's because photography can be used to accompany a blog post to
00:39:29
make it look more engaging and interesting and it can also be used in order to promote a product and make it
00:39:34
look like something that people will be eager to buy Photography can really help to sell the dream as we discussed and
00:39:40
this is particularly powerful when use on social accounts such as Instagram where it can help you make a massive
00:39:46
impact by promoting a certain lifestyle and dream learn photography and you've learned just one more skill that 99% of
00:39:53
people who try to make a name for themselves online don't know and that makes you even more employable and gives
00:39:59
you even more of an edge over the competition the laws of great photography so what
00:40:04
does it take to make incredible photographs first of all having a great camera can of course make a big
00:40:10
difference well you shouldn't make the mistake of believing that your success entirely
00:40:14
comes down to having the right camera this will indeed make a big difference you don't need to spend a fortune a good
00:40:20
place to start is by getting a mirrorless camera that will give you manual controls regarding focus aperture
00:40:26
etc the Lumix g7 is a fantastic starting camera and especially if you combine it with an extra lens such as the F 1.7 25
00:40:34
millimeter this won't set you back more than a few hundred dollars but the results will be photos that look like
00:40:40
they were taken by a professional photographer and video that has an almost movie-like quality that said if
00:40:46
you were forced to make do with a camera phone it's still possible to take great photos just spend some time thinking
00:40:52
about each shot rather than simply pointing your camera directly at whatever is the subject matter and
00:40:57
having it the center of the frame trying to be more original and creative in your photos and ask yourself what is
00:41:03
story you're trying to tell what do you want to convey through your images what emotion are you trying to evoke how
00:41:09
could this shot be made more interesting a good starting point is to consider not just the foreground but also the middle
00:41:16
ground and the background this can help you to create a sense of depth and when done well this should lead the eye
00:41:22
deeper into the picture and create more of a sense of 3d this is also better for portraying scale scale is something else
00:41:30
that is important by the way photos of mountains and view is often like dull because they don't convey the height or
00:41:36
the depth and that means that they can't portray what it really feels like to be there to solve this problem look for
00:41:42
additional elements that you can include such as pebbles and rocks in the foreground or of course a person
00:41:47
likewise you can use things in the foreground to frame something in a more interesting manner leaves around the
00:41:54
edge of your photo can help to frame whatever is happening in the middle ground and provide that depth as well as
00:41:59
the feeling that you are peeking out at the action that is going on in these situations think about the focus to do
00:42:05
you want to open up the aperture and focus on the foreground that way you can blur out the background and really make
00:42:10
the subject to focus or do you want to focus on the background more and blur out the foreground thereby making sure
00:42:16
that the foreground while decorative isn't distracting or perhaps the foreground in the background are
00:42:21
thematically linked that might mean a pair of shoe is throwing off on the floor while someone runs off into the
00:42:26
sea in the background this works well because it tells his story rather than simply showing a static and dull image
00:42:33
upward angles tend to make something look bigger and thus more important downward angles can meanwhile have the
00:42:39
opposite effect as you would probably expect think as well about the way you set up the shot in terms of the lighting
00:42:45
you'd be surprised how few people even consider lighting but this is a very important factor make sure that the
00:42:52
light isn't behind the subject ideally you want a soft light that will hit the subject side on creating shadows and
00:42:59
depths through what is known as Rembrandt lighting or how about using brighter light in order to create stark
00:43:05
contrast that might mean having shafts of light coming in through the blinds for example and creating a sense of time
00:43:10
again it's all about the story you want to tell and your photos should inform that story
00:43:17
finally consider the background and your presentation if you're taking a photo of yourself working on the computer to
00:43:22
demonstrate the laptop lifestyle then that can be a really great way to subtly promote a product that teaches people to
00:43:28
work online but this will only work effectively as long as the background isn't filled with piles of ironing and
00:43:34
washing remember every item tells a story so think about the story you want to tell and set the scene accordingly
00:43:41
and spend some time reading you need to learn about the exposure triangle and more in order to become a truly great
00:43:48
photographer video everything that photos can bring to your channel video can help to bring
00:43:56
your channel even more a video is firstly highly impactful when someone sees your video they will be instantly
00:44:03
enraptured and have the urge to watch through to the end we are psychologically programmed to
00:44:08
respond to people talking on screen and to listen and we find it hard to look away the fact that you can end music use
00:44:15
gesticulations and facial expressions all of this really adds to your ability to persuade and convince and this means
00:44:22
you can use video to much more effectively sell a product or an idea at the same time Hill Vidya was also
00:44:29
fantastic for elevating the status of your brand even more simply put creating videos requires skill and this is
00:44:37
something that not everyone has any idea how it accomplished you'll probably need a fairly decent camera and you need good
00:44:44
software like Final Cut Pro or Adobe Premiere and the knowledge of how to use it so if you land on a website and the
00:44:51
first thing you see is a glossy video with fantastic production quality a great voiceover brilliant camerawork
00:44:57
what do you think you think that it must be made by a business that knows how to make fantastic products and that really
00:45:04
cares to invest time money and effort into what it does and for these reasons you are much more likely to trust or to
00:45:11
buy finally video lets you take part in YouTube and vlogging and that opens up huge doors a ton of brands have been
00:45:19
long unsuccessful through other attempts of marketing find that they are eventually successful when they start
00:45:24
promoting themselves in YouTube not only because of all the advantages in terms of engagement and persuasion but also
00:45:30
because of the advantages in terms of reach and competition did you know that YouTube is a second largest search
00:45:36
engine in the world behind Google so how you made great video filming for filming there are a few things to consider and
00:45:44
learn firstly all of the tips regarding lighting and Composition that we covered in the last post are still very true
00:45:50
here another tip is to learn to use a panning head this is a device that you attach to your tripod in camera and that
00:45:57
will then allow you to slowly pan across different elements this is ideal for showcasing products but do be
00:46:04
of using the same shot over and over again if that is a risk you are running into then try using pens that go up and
00:46:11
down or try assuming into the shot gradually in order to help with lighting it can be a good idea to purchase a
00:46:17
softbox or similar option for creating light artificially having more than one light source is also preferable so if
00:46:24
you can purchase two then that's even better in a moment we will talk about editing and you'll see that you need
00:46:29
specific shots for this to work properly a big tip then is to give yourself some kind of storyboard or otherwise just
00:46:36
have a strong idea of what you want your video to look like before you begin to know what needs to be covered collect
00:46:42
b-roll if appropriate this is footage that you can play while you talk about other things it should be relevant and
00:46:49
it should fit for a range of different sections this will not only help to keep your video dynamic and moving but it
00:46:56
will also be incredibly useful when you need to cover up mistakes don't forget the importance of sound don't rely on
00:47:02
the mic built into your camera or this will severely undermine the professionalism of the rest of the
00:47:07
product to get round this problem cheaply just buy yourself a cheap lapel mic and plug it into your smartphone you
00:47:14
can then set that to record and tuck it away in your pocket while you deliver the audio finally set up the grid on
00:47:20
your camera if possible and trying to make sure that when you talk on camera your head and your eyes are in the top
00:47:26
third of the screen editing here is where the real magic happens the first job in editing is to make sure
00:47:32
that everything runs together smoothly and that you've taken all your footage and remove the stutters and stars it
00:47:38
should all run smoothly if you want to hide your mistakes and make your content flow like one long video then you can
00:47:44
use b-roll over the portions you've had to cut otherwise you will jump from one position to another quickly this can
00:47:50
also be done through dramatic effects all and is called the jump cut you can use this for humor or for intentional
00:47:56
brevity and punchiness put more in and that way it will look intentional and you can get away with more otherwise you
00:48:03
can also try setting up more than one angle on the same shot and cutting between these as you talk to hide
00:48:08
constant edits but when cutting between shots of any nature remember again the storytelling aspect your aim is to avoid
00:48:15
jarring the user by jumping randomly from one shot to another when cutting within the same scene a technique often
00:48:21
used is to cut on action that means you cut during a movement and you continue the same movement in the next shot this
00:48:29
disguises the Edit and makes a footage flow more easily you can like when he's trying to link shots based on the
00:48:35
subject matter or you can link shots based on where the user is looking use these strategies and look into others
00:48:41
like L cuts to take your video game up a level then make sure to add a little background music you can outsource this
00:48:47
on a site like Fiverr and add your logo and some bottom thirds and a good opener and you'll live something that looks
00:48:53
immensely professional and can really build trust and authority a quick tip for those that are trying to build
00:48:59
momentum on their own YouTube channel is to not make your videos too long this whole process can take a lot of time and
00:49:05
if you want to make consistent uploads then you should make your workload any bigger than it has to be
00:49:12
developing your skills further of course if you really want to enhance your skillset then it will pay it also learn
00:49:20
After Effects this is the tool that can be used in conjunction with premiere in order to accomplish all kinds of awesome
00:49:27
things from retro eighties intros to incredible video openers this will raise your game to the point where you're
00:49:33
creating inspiring and completely original work that many creators will boggle at and this just goes to show
00:49:39
that the more skills you choose to add your repertoire the more you will grow and the more opportunities will come
00:49:45
your way so what else can you learn well I would highly recommend that you learn to program learn to program and you can
00:49:53
rest assured that you will never be without work learning to program gives you the ability to build apps and to
00:50:00
create far more complex websites more than that though it gives you an area of expertise that is in very high demand
00:50:06
and that a lot of people know nothing about I was recently approached by a company
00:50:11
to write content at $2 per word and the project was several thousand words long that's right they were offering
00:50:18
thousands of dollars for a couple of articles this is a difference that comes from knowing any subject matter well and
00:50:24
there are so many jobs for quarters on the web that it's unreal if you learn Java or Python then people will come
00:50:31
hammering on your door and even if you don't choose to take them up on their offer creating an app and selling it on
00:50:37
mobile is a fantastic form of a digital product this goal is for whatever your area of expertise is develop it and turn
00:50:44
it into something that you're really a top-level expert in one run a fitness website then go and get that personal
00:50:50
training degree it's expensive but the qualification will make a huge difference to who listens to you and who
00:50:56
hires you likewise pretty much any skill you have can be incredibly useful online not so high to writing or designed but
00:51:04
great at music for instance there is a huge demand for music that people can put on their YouTube videos or they can
00:51:11
use to market in other ways this is a gig you can sell very effectively on Fiverr that can also be the nature of
00:51:17
your content wanna be a famous rock star then set up a website and a vlog put out your music and get noticed and
00:51:24
eventually you might get contacted and while you're at it you could also turn that photography skill into
00:51:29
something you sell stock imagery sells for a lot on the web other amazing skills to learn are 3d CAD design
00:51:35
manufacturing the list goes on so don't just write content and call yourself a marketer learn these skills and become

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