Copywriting Made Easy: Tutorial for Beginners

https://www.youtube.com/watch?v=iDdbQ5wl4lU

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If you want more traffic leads and sales copywriting is the answer because i've simplified the whole thing
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so anyone can do it how we communicate and the words we use are vital to success on the internet so today
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you're going to learn the key principles of effective copywriting so more people click on your
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website they engage with your message and then they take the action
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that you want them to and also if you stay until the end i'm going to give you an extra free
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series that reveals how i got over 30 000 website visitors every day
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completely for free okay so a few days ago i asked my subscribers if they wanted to
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learn about copywriting persuasion and sales and the answer was a resounding yes
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so thank you for taking action thank you for voting in that poll so today i am going to
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deliver on that promise i made to you with the first lesson in a brand new
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series today is a complete overview of how to structure any type of marketing messages
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that you choose to send so this works for affiliate offers blog posts sales pages emails
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videos however you're choosing to communicate on the internet this is okay this is
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going to work for you so it's going to help you learn the main components
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that drive conversions because in my opinion persuasive copywriting is the most
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important skill that any marketer needs to learn but the thing is nobody is born with
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that skill and i didn't learn it until i was almost 10 years into my digital marketing
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career i mean way back in 2007 my dad gave me his copy of
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this book guerrilla marketing revolution and okay it's an old book now but at the time it was a complete game
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changer for me because suddenly more people were visiting my website
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they were converting into email subscribers and most importantly they were buying
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the affiliate offers that i was suggesting and today i'm going to bring some of those same
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lessons from this whole book bang up today so they work with
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current strategies and modern technology and it becomes even more powerful if we remix it with another method
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and that's called a i d a which is a proven four step copywriting formula so
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step one of that formula is to grab people's attention step two is to stimulate their interest
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step three is to trigger desire step four is to motivate them to take action so let's go to the
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computer i'll show you how to do it and then we can also look at some examples
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let's start with attention so in order to get attention we need to create striking blog post
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titles email subject lines and sales page headlines a proven technique that i've used to grab
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attention for some of my content and my emails is to just
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ask a question that you know is going to be of interest to your audience so this triggers
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curiosity and it kind of compels them to open those subject lines or
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click on that link to read your blog post or to continue reading your sales page
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next we have interest we're going to get a little bit deeper into things now because we're really
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going to focus on the psychological aspect of converting strangers into customers
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so the first way to trigger interest is to focus on the pain points think about
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the struggle that your audience is currently facing what they're having problems with what's
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causing them pain and then if you can bring in some facts and figures
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statistics this is going to help stimulate their interest
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in what you're saying and also by telling true stories i really do put the emphasis
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on telling true stories because if you make stuff up you will get called out so and unless and people can can just sense
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when someone's not being truthful with them so tell true stories
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focus on possibly your own struggle and the problems that you had to overcome make sure that they
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they're in alignment with your audience and then talk about how you overcame those problems
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and then moving to what life was like once you overcame that that issue once you've solved the problem
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and then we can easily transition into desire so you've already you well you you start to sow the seeds now so
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to really amplify the desire to solve the problem we focus on the benefits
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not only do we just focus on on the benefits of the product you're selling but we
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focus on the transformation the long-term impact the long-term benefits
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that they acquire when they purchase so we're going far far beyond just the product
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we're talking about the long-term benefits we can do that through using case studies we can use before
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and after and we can also bring in social proof so we can use testimonials other people's stories
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because let's be real here as a marketer people know that you can say anything right it's in your best
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interest to tell them the best case scenario but if you have other people speak on
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your behalf in the form of social proof that's going to be more powerful
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that's going to help amplify that desire which will then allow them to transition to the
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next phase more easily which is to take action so this is more about more than just asking
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them to purchase the product because first in order to really motivate them to take
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action you need to handle their objections of course there's going to be questions
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there's going to be concerns right now at this stage of the funnel or or your marketing message they're really
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considering things so in doing so they're wondering is it going to be too expensive what if
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it doesn't work for me what if i have trouble understanding something so these are
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natural objections so you need to acknowledge these objections and you need to handle them
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appropriately so you could say to them listen this isn't for everybody
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if you're such a type of person so maybe if you if you're looking for someone to blame
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or you don't want to take responsibility for your situation if you enjoy blaming others then
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this is not for you because this is only for people who are willing to put in the work so it does take work
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and then you make the objection a positive so you could say something like well you've made it this
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far so clearly you are willing to take responsibility
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you are willing to put in the work so this might be right for you another way to handle objections is
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is talking about the price so if it's a particularly expensive product then what you can do is
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is quantify the price by day so let's say it's a 300 product which in itself is still fairly
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low ticket but let's say that they're going to spend
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300 so what you could do is say well the true cost of this actually works out at less than a dollar
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per day so you're breaking it down and then you use
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what's called an apples to oranges technique so you say well okay what can you really
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buy for a dollar and you put it into real world terms so let's say for example you're selling a
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weight loss course and it's 300 so you could say something like
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if you spread the cost out over a year it still comes to less than a dollar a day and what can you buy
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for a dollar every day maybe a bar of chocolate or a doughnut
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so what you could really do is just sacrifice that bar of chocolate and buy this which is going to be more
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beneficial to you it's going to help you to live longer you're going to look more attractive
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you're going to have more of the type of life that you want and people will be amazed to see the new you so that's
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one way of handling objections then you have to trigger urgency so
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a really effective way to do this is to use fomo fear of missing out so we can do
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this when we have limited stock a special discount that is going away very soon
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or special bonuses that are only available for fast action takers
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you need to give them a reason to buy now so that's why we trigger urgency then we have the call to action so this
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is where you tell them how to buy so you might say something like
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click the button below and when you do you'll be taken to a checkout page entering your credit card details and
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then you will receive an email with your login information so let's go have a look at some examples
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we're on clickbank let's type in quite a popular niche so weight loss and let's adjust the gravity a little
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bit so we know that it's getting some sales and
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let's find one at random and let's see if it's got all the components that we need
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so this looks okay so the headline delicious easy to make smoothies for rapid weight loss
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increased energy and incredible health that's a very strong headline i like that
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then we have a video i'm not going to bother with the video book because i know that a lot of you guys
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will just want to focus on text and written word for the moment
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next we have a call to action with a limited time offer so this is triggering
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urgency and next we have social proof so these are presented in before and after stories
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in addition to that they're also testimonials as well so great use of social proof there
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21 days to a slimmer sexier you hear the focusing on the transformation very important they're quantifying it so
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they're actually giving you a very specific amount of time so the same 21 days so that
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increases the believability of of this this section here looks to be like features
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and benefits so it's not just a big book a big book of smoothie recipes
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you're getting the same three week weight loss and health improvement plan that i share with my private clients so
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that's a really good benefit there here this guy is using storytelling
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it's it's a mini story to explain credibility to demonstrate credibility here they're moving into the
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core offer so it's going to be all the features and benefits
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let's keep going so here the handling objections a good way to do that is is exactly how
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they're doing it here in the form of a frequently asked questions
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section really good sales page done very effectively let's see if we can find some more examples
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let's go with this and let's see okay this is a nice long piece of direct response copy so here we
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have a strong headline check this out how a humiliating bachelorette party
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in vegas led the fat chick in the group to discover the staggering weight loss secret used
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by a 350 pound 59 years old english lady now
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that to me is heavily heavily inspired by john carlton there's even a touch of dan kennedy in there
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as well so that's that's a fantastic headline if we go down to the main copy here
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they're acknowledging the the core problems the big struggle so if you are 20
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or more pounds overweight and if you have been on set unsuccessfully fighting to drop the
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extra weight for six months and more so there that just calling out the audience saying exactly what the problem is
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and then this is a great way to trigger interest because they're going to reveal a secret
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about weight loss that no one is addressing another way to stimulate interest
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is exactly what they're doing here so they're calling out common misconceptions or common myths
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about the industry so basically they're saying everything you know is wrong they also explicitly telling
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their audience that things are being kept hidden so that is going to create
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intrigue mystery it's going to trigger that curiosity then they're going in to handle
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objections so they say no crazy diets no ridiculous workout programs
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and they're weaving that together with benefits they're removing more objections
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so this underlying issue without any expensive pills potions or herbal supplements again
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removing more objections so you don't need to see a doctor get any blood work done
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by expensive prescription medicines and now they're leading into benefits not only just the benefits but the
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actual transformation again the transformation is so important so they're saying just one small change
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within two to three weeks and it will just suddenly start working so they're really selling the benefits
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the transformation here again they're reaffirming that there's no special diet or tough workout plan
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really removing those objections they're quantifying this or minute weight loss program there they're
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moving into storytelling so they're acknowledging the problems so probably like you i had
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i had worked out hard to try and lose weight i tried so many different diets i have a
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hard time remembering them so here they're listing common problems common things that people have done to
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try and lose weight and i i'm speaking from experience here i've tried
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plenty of these myself and again you know nothing worked they know their audience and listen i'm
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gonna show you how to find out more about your audience in a second but here i mean we could spend hours
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going through all this because what they're doing here is they're telling a story they're going
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going what the problem is how it felt what they tried what
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failed so they're really rubbing salt into the wound and now there's going to be a point in
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the story when something changed they'll find the the changing point the discovery
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then they'll go into what happened once they got that discovery how their life was afterwards you might be
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wondering do people actually read all of this copy the answer is yes if someone is
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thinking about buying something they are going to read every word on the page and here we have
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more questions and answers so the handling objections on this section and a big part of
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getting sales on the internet or anywhere else is handling objections because if you
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think of it this way the only thing that's stopping people from buying your stuff
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are the objections so if you can handle them if you can remove those objections they're gonna buy now i promise that i
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would show you how to find more information about your audience
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and we're going to use reddit here we have a search bar let's think about your your potential
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niche here so let's say it's health or weight loss or it might be dog training
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so i'm going to go with dog training because i've been speaking to some lovely people who train dogs
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what we want to find are the big problems the big discussions the conversation
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that's already happening and now we can structure how this data is presented so if we go
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top and then all time we can see if it brings it back this one could be a good one because it's about a
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dog who behaved very well so we can see that the number of comments
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is a hundred and seven two thousand two and a half thousand upvotes so people like this they like
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well-behaved dogs so what you would do is just go through the
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best performing posts see what's really at the the core of of the content to want my puppy to heal
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so that's something people feel passionately about so if you click on that so what you're
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gonna see is people discussing it they're gonna talk about their frustration
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their problems how they deal with it and then you're gonna see some really passionate responses from
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people who really care about this stuff another way to uncover what your audience
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is concerned about is to run a survey just ask them what they want more of what are they
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really concerned about what problems they're facing and you can see that that's exactly what
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i do so i am always asking people what type of content they want and some of these absolutely lead to the
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creation of some products so you can see on my youtube channel i'm always running
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surveys i'm asking what people want to learn about you know and then i take that
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information and i create content about it good performing content leads to product
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creation and it all starts with uncovering what my audience
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wants now if you are serious about making money from your website you're going to need
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more traffic so i will give you the traffic methods that i use to grow
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a little website to over 30 000 visitors every single day completely for free you can get that series when you go to
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profitcopilot.com traffic and if you found this useful give it a thumbs up below subscribe to
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the channel to hit that little notification bell so you never miss an
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update from me and i will hopefully see you again in a couple of days time take care

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