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During an economic downturn, what most companies, especially small businesses, is that they’ll cut back on marketing. This is a mistake. Rather than cut back on marketing, this is the best time to increase your marketing efforts if your business is to survive. Economic downturns actually offer plenty of opportunities to grow your business if …
If you want to make more money from your business, you need to make a shift in the way you think about marketing. Your potential customers don’t care about your product or service. They only care about solving their problems. If you want to connect with potential customers, you need to get inside the mind …
Digital marketing is using the World Wide Web (Internet) to market your business. Using the World Wide Web to market your business allows you to connect with customers all over the world. There are other advantages as well. Digital marketing allows you to work from home, or, if you choose, to work from anywhere in …