Email is the most effective way to make money online. First, for every dollar you spend on your email marketing campaign, you'll earn about $42. An email has a high ROI when done correctly. Second, as your list grows, your profits can too without doing any extra work. Do everything you can to build a relationship with your readers and customers, and it will pay off major dividends. Here are five resources to help you improve your email marketing campaigns to get more traffic and sales.
How to Charge Up Your Email Marketing With Video Enhancements
Because email reaches a wide audience, it is one of the best marketing platforms. When an email is handled intentionally, and when it's coupled with smart automation tools, marketers can use it to target specific types of contacts for more refined results.
Video is the most popular form of content on the internet. So popular that about 80 percent of the content consumed online is video. So if you're looking for a way to get better results from your email marketing campaigns, this might be your answer.
4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of a conversion. Here are four data-backed ways to increase your email marketing performance this holiday season.
It is very important to pay attention to how your campaigns are performing. Issues like which emails subscribers may unsubscribe from the most will tell you which messages are performing and which aren't. You can test the elements in your message to find where the problem is, i.e. headline, body copy, etc. These tips will help you get better results from your emails and higher conversions.
Email marketing: Showing up right on time
To send marketing emails, you need an email marketing system. This is a type of software that allows you to design and send emails with discount codes, new product releases, contests, business updates, community news, and more to hundreds or thousands of people at once. Some businesses produce a regular newsletter that includes all of the above in one message. Regardless of the kinds of messages you send, make sure to have a consistent strategy and provide value. Here are a few additional tips.
Writing high-converting emails aren't the only way to increase your conversions. Knowing when to send your emails is important as well. Although there are some good general guidelines, a little practice will help you figure out the best time to send it. These tips will help you discover that information as well.
Why Businesses Should Invest in Email Marketing Tools?
Email marketing is a highly effective and cost-efficient way to market your business. When done right, it can help you build long-lasting relationships with customers and increase your brand awareness. But for most businesses, email marketing is not as simple as just sending out an email every day or week. You need a system that will help you manage all of these different aspects of the process...
You can spend your time or your money, and sometimes both when creating your campaigns. The right tools will help you automate your email marketing, saving you time. They will also save you a lot of money in the long run because you can spend your time on other activities that help you increase your profits.
5 Key Skills Only The Best Email Marketers Have
Just as with email marketing campaigns and technologies themselves, there are great marketers, not-so-great ones, and everything in between. If you want to be an email marketing superstar, you need to excel in a combination of skills or traits.
Again, writing great emails is important. These will help you connect with your readers and make more sales. There are other skills as well that can help you improve as an email marketer. The better you are at email marketing, the more money you can make without extra work. Multiplying your profits exponentially is the path to freedom in your marketing. So make sure you develop the skills you need to have the most effective email marketing.
To help you with writing emails that drive more sales to your business, make sure you sign up for my free report, "One Hour a Day Email Marketing."