During an economic downturn, what most companies, especially small businesses, is that they’ll cut back on marketing. This is a mistake. Rather than cut back on marketing, this is the best time to increase your marketing efforts if your business is to survive.
Economic downturns actually offer plenty of opportunities to grow your business if you are willing to look. Start with your audience. Are you marketing to the right audience? If you’ve chosen the wrong audience, it doesn’t matter how good your offer is. Your audience won’t be interested.
Choose the right marketing channel. If you use a site like Facebook to market, you’ll have to wade through millions of people to find those who are actually interested in your offer. Make sure you understand exactly who your audience actually is. Find their demographics. Understand what their problems are and then offer solutions to solve their problems.
It’s important to understand your offer. Don’t just focus on the features. Focus on the benefits of your product or service. How does it solve the problem for your audience? Write these things down and then use it to flesh out your copy. Just don’t quit marketing.
Marketing Dos and Don’ts During a Crisis These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business. At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and shouldn’t be making changes in your marketing strategy. Marketing Dos and Don’ts During a Crisis
Top internet marketer John Crestani offers tips on what you need to be doing right now to become a more effective marketer. Ultimately, the key is to formulate an effective marketing plan that helps you connect with your audience and convert your audience to buyers.
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