During an economic downturn, what most companies, especially small businesses, is that they’ll cut back on marketing. This is a mistake. Rather than cut back on marketing, this is the best time to increase your marketing efforts if your business is to survive. Economic downturns actually offer plenty of opportunities to grow your business if …
If you use content marketing to market your business, you must learn how to manage your social media. Social media allows you to build a relationship with your various audiences whether it’s your employees or your customers. Learning how to manage your social media during a crisis is especially important. You want to reassure both …
How to Use Social Media During a Crisis; Get More Traffic Now Read More »
If you want to make more money from your business, you need to make a shift in the way you think about marketing. Your potential customers don’t care about your product or service. They only care about solving their problems. If you want to connect with potential customers, you need to get inside the mind …
Many people dream of working from home. After all, it gives you the flexibility of controlling your time. It also allows you to have more control over the amount of money you make because you get to choose when you work. The best part is that you get to choose where you work. The downside …
14 Sanity-Saving Tools and 35 Tips to Work from Home Read More »
Whether your business is online or brick and mortar, there are only three things you need to make money: an offer, an audience, and a marketing channel. For most business owners, coming up with an offer it’s the easy part. Trying to figure out who to market to or where to market is much harder. …
4 Step Copywriting System to Sell Anything (Video) Read More »
It’s a fact that most Americans, and most people, live paycheck to paycheck. Now, with the current COVID-19 crisis, many people are scrambling just to keep a roof over their heads. Starting a new career may seem counterintuitive right now. After all, during an economic downturn, there are usually fewer jobs available. So it may …