As I write this, we are in the midst of the Coronavirus. South Africa is on a 21 day lockdown. Many brick and mortar busineses are closed. Many people who are working from home. For those who aren’t, you may be looking for a change in career or are considering starting a business. Bad economic times are actually the best time to start a business because there is so much opportunity.
If you already own a business, you may consider cutting back on your marketing. This is a bad idea. The truth is that you need to consider increasing your marketing.
If your marketing efforts, especially online, haven’t been that good in the past, then you may want to consider improving your copywriting as well. Good copywriting will help you get better conversions. Good marketing will help drive more traffic to your business and give you the ability to make more sales.
So how do you get started?
First, start by taking stock of your business. What marketing plans do you have in place? Is your current marketing actually working? What is your current marketing budget? Is your marketing plan getting you results?
If not, then you’ll need to make some changes here. Something I want to point out is that you only need three things to make money, especially if you make money online: an offer, an audience, and a marketing channel.
Look at your offer. Do you have a solid offer? When I say solid offer, I mean do you have a great sales letter?
Consumers don’t care about features. They don’t care about how great you think your product is. What they want to know is whether or not you can solve their problems. Will your product solve the problem?
If you haven’t shown your potential customer how your product can solve the problem, then maybe you need to consider rewriting your sales letter. Look at your other sales materials, like emails and social media marketing, and if you need to, then make changes to those too.
This means you either need to know how to write copy, or you need to find a good copywriter who does. The better the copywriter, the more expensive that person will be, and in demand as well.
The next thing to consider is your audience. Do you really understand who your audience is? Do you understand their demographics? More importantly, do you understand what keeps them awake at night?
Understanding your audience is crucial to making the sale because without the right audience, it will decrease your conversions. You’ll also be wasting your time and your money on an audience that simply won’t buy.
Let me give you an example:
There are many social media channels available online to market your business. New channels come online every day. So how do you know which one to use?
What if your audience is married men over 40 who need hair restoration? Would you use a site like Tik-Tok or Linkedin? Of course not. You want to go where your audience is. So you would look for sites where men over 40 who need hair replacement hang out.
I would recommend doing a deeper dive into the demographics of your customer. You want to make sure you have as much information as possible. This allows you to customize your marketing materials in a way that’s much more effective.
Facebook offers tools that can help you dig deeper into the demographics of your audience. Keyword research can help you as well. Understanding what your audience is looking for can help you design marketing materials as well as products or services that your customers want.
Finally, you need a marketing channel. I talked about that a little when I talked about finding your audience. If your market is men over 40 looking for hair replacement, you won’t find them on Tik-Tok. You could find them on Linkedin, but that’s not what they’ll be looking for because Linkedin is a business-to-business site.
There are both general and specialized social media sites. General sites would include Facebook and YouTube. You can find your audience on these sites and then zero in on them. Sites like Linkedin or Rally Point are specialized social sites which cater to a particular audience.
The best way to find these sites is to Google them. You might try a search like “social media sites keyword.” The keyword would be your topic. You can also do this with forums. Forums are considered to be Web 1.0. They are still a great place to market because you can find an audience for just about any topic.
The most important thing to remember when choosing your marketing channel is that you want to engage your audience, and you want to provide value. Your potential customers won’t like having offers constantly shoved in their faces. Build relationships, and those you want to buy from you will trust you.
This is just a brief overview of how copywriting and marketing can help you. Understand that the more you improve your copywriting and marketing, the more money you can make. Good copywriting can help you improve your conversions without doing any extra work. The same applies when you’re creating your marketing plan. Choose the right offer, audience, and marketing channel, and you can make more money without doing any extra work.
If you liked these tips, then download a copy of my free report, Unlimited Leads. I’ll show you proven strategies that will help you connect with your audience and maximize your income. Get your copy of this free report now while it’s still available. Click the link below: