by Gary Blake and Robert Bly

If you want a comprehensive guide to copywriting, then I would recommend that you buy Robert Bly’s Copywriting Handbook. There is nothing better to teach you copywriting or reinforce what you already know about copywriting than that book.

However, if you want a nice little reference to keep on your desk that will help you find information about copywriting quickly, then I would recommend this book. Unlike the other, this particular book is more about providing you tips on copywriting. It is not meant to be an exhaustive reference on copywriting.

The beauty of copywriting is that most of the main principles that worked yesterday will work today. The principles outlined in this book are timeless and always effective. That’s what makes it such a valuable desk reference.

However, if you want information on writing copy for the internet, I would recommend you look elsewhere. The information here is dated, and it goes back to when the internet was young and not as graphical as it is today. Still, this is a nice book to have on your desk when you want to know something quickly about copywriting or you need inspiration.

I would also recommend Bob Bly’s “Copywriting Handbook,” as well as his “Online Copywriting Handbook.” Both of these are must have resources for your copywriting library.

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