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Books: Copywriting and Branding

Although copywriting is one of the most highly prized skills you can have as an internet marketer, it is also the most underrated. After all, anyone can write, right?

Well, not exactly. Writing promotional copy for your business, whether it’s sales letters, news releases, articles, or any other type of promotional writing, each one takes special skill.

Below are my favorite copywriting and branding books. Although these books are probably available at your local library, they are so good that you’ll want to buy your own copy.

You can get them at Amazon at a huge discount.

$The Copywriter\'s Handbook: A Step-by-step Guide to Writing Copy That Sells$

Written by copywriter Robert Bly, who makes about $500,000 per year from his copywriting business, as well as his books, this is the definitive guide to writing copy. Although this book primarily deals with writing direct response copy, i.e. offline, this is where you need to start when learning how to write copy.

You’ll find plenty of samples and examples on writing good copy, as well as everything you need to know to write copy that works. This book is a must have if you need to write copy for your business.

$The Online Copywriter\'s Handbook : Everything You Need to Know to Write Electronic Copy That Sells$

Whether you are a copywriter, or you just need to write copy for your own online business, this book is for you.

It picks up where The Copywriter’s Handbook left off by teaching you how to write copy for the Internet. Since the needs of readers online are slightly different than readers offline, you need to adapt to a different way of writing copy. This book will show you exactly how to do it.

You’ll find plenty of examples on writing copy, as well as a site you can visit to get constant updates on this resource. A must have for anyone who needs to write copy for the Internet.

Become A Recognized Authority In Your Field - In 60 Days Or Less

If you sell your own products and services, this book is the most valuable resource you will find on marketing your business.

Not only does Robert Bly teach you how to get customers to come to you, he also shows you how to expand your product line, as well as market it, so that you make more sales.

You can adapt the techniques you learn from this book to the Internet and skyrocket your sales.

If you want to slash your marketing costs to zero, get more sales, and generate tons of passive income from the products you create, this book is for you.