Lesson 3 – You Have to Have Your Own Web Site


There are a lot of terrific looking affiliate sites out there. Plenty of great copy, professionally designed, and easy to purchase from.

The problem is that, if you join one of the larger affiliate programs, you’ll be competing against thousands of other affiliates who are marketing the same site you are.

You need a way to distinguish yourself.

The easiest way, of course is to build your own web site.

Here is what a web site will do for you:

1. You have your own domain name.
Your domain name brands you as being different from everyone else because you are the only online who has that domain. It also shows that you are serious about your business because you are spending money on your business.

Spending money on your business shows commitment.

2. You can create original content.
With your own content, you’re offering your customers something no one else has.

3. You can create a mailing list.
By building a mailing list, you will be able to contact visitors to your site. If you simply used the affiliate page, only the affilite program manager gets the lead when the customer buys. Your leads are the most valuable part of your business because you can market to them over and over.

The easiest way, of course, to build your affiliate web site is to read the Affiliate Masters Course. This course will show you how to build an affiliate site in 10 days. You’ll learn how to select your key words, create a niche site that ranks highly in the search engines, and drives your traffic to your affiliate programs, increasing your click thru rates.

You can sign up here: Affiliate Masters Ecourse

There are a few other tips I would like to give you that I consider absolutely crucial to your success.

1. Create a mailing list.
I’ve talked about this one before. The thing I want to mention here is that you should include a subscribe box on every page of your web site.

You can add a pop up, if you would like, but only use one. An exit pop works even better, but you want to capture that visitor’s information, so you can market to him/her later.

2. Create a professionally designed web site.
An ugly web site will drive your visitors away. It also gives the impression you aren’t a professional.

You don’t have to spend a fortune building a web site. There are some really terrific looking designs you can use for free.

Here are a couple of sites I recommend:

Free Site Templates
Free Web Templates

You will need a good HTML editor.

I use First Page 2000. I like it because it has so many features, but it’s a great HTML editor whether you are a beginner or expert. You can download it here: First Page 2000 It’s free. (Don’t forget to download the ftp client that comes with it. It’s free too. Just unzip it and paste it into the First Page 2000 directory so you can access it from the HTML editor.)

You can also find plenty of other free, easy to use HTML editors. Here are a couple of places you can download free software:

ZDNet
FreeWareHome

3. Find a good web hosting service.
When you choose your web hosting, you need to decide what features you need.

For example, if you are using a mailing list script, you will need cgi.

Think about how much space you will need, price, how you upload your files, downtime etc.

If you are really budget conscious, and you don’t need a lot of frills, I recommend DotEasy – DotEasy. You get 15MB of space and 10 pop3 email accounts, as well as a domain name for $25 per year. Scripts and other features are extra, but this is a great place to start.

For those who want to get started for free, I’ve also found a new deal for you: Domain name, hosting and website builder for only $19.95 per year. Sign up with Yola now!

I use the Ultimate Marketing Center. At this time they offer 4GB of space, unlimited pop3 email accounts, unlimited autoresponder accounts, unlimited sequential autoresponders, an easy to navigate control panel, unlimited domains on one account, etc. This is the most complete package I have seen, and it’s only $19.95 per month. Something to think about if you expand.

4. Make your site easy to navigate.
Don’t confuse your visitors with your navigation system.

There are three types of sites you can create.

a. Mini site – This is the easiest of all. You can make your main page a sales letter for your newsletter, you can give away a free report etc. Make it a gateway to your affiliate program.

b. Portal site – This is the type of site I use. Everything is on the main page. I have organized everything so that it’s easy to find. I wouldn’t recommend this type of site unless you are selling your own products. Otherwise, your visitors will leave your site to go straight to the affiliate program.

c. Content site – With a content site, you can weave your affiliate programs into reviews, articles, and your newsletter. Make sure your content is valuable to your reader. Don’t make your article or review another sales pitch for your affiliate program.

I use WordPress to build my websites, as well as as creating plain squeeze pages to promote with.

How you choose to build your website is really up to you. There’s so many ways to make a site nowadays that you shouldn’t have any trouble at all building a website.

Once you’ve written your ads, and built your web site, you’re ready to market your new business.