Lesson 2: Write Your Own Ads

Lesson 2 – Write Your Own Ads

When you first start marketing a new affiliate program, usually the affiliate program manager will offer you ads that you can use to promote the program.

DON’T do it. If it’s a really popular program, those ads have been seen 1000s of times, and if you use those ads, yours will only be ignored.

Below are a few tips on writing ads. It’s really easy once you learn how.

1. Follow the AIDA formula.

AIDA means:
ATTENTION
INTEREST
DESIRE
ACTION

First, you want to attract attention to your ad. You can do this by writing a good headline. Some examples of headlines that are easy to write are:

How To
How to Make $5,000 in 30 Days
How to Find the Wedding Dress that Is Right for You

Question
Do you want to make more money from your business?

With the question headline, you want the reader to answer yes. Otherwise, he/she won’t read the ad.

Your headline is 80% of the ad, so make it a good one. This determines whether it gets read or not.

Interest is where you take it to the next step. Get your reader interested in your product. You do not want to try to sell your product in the ad. You only want the reader to send for more information or give him/her something and get the contact information.

Desire is where you make the reader want what you are selling. Give a benefit to the product. If you are selling weight loss, Tell your reader something about the product that will solve a problem for him/her.

For example:

You’ll have a model thin body in no time.

Action is usually the step most people leave out. This is where you tell the reader to do something.

You can ask that they send for more information. Offer a free report, etc.

2. Test your ads.
If you are marketing online, you can use separate autoresponders. You can also use different pages and read the traffic logs.

You can also use tracking scripts, which are the easiest to use. If you need a free tool to help you, you can use Results Tracker It’s free.

When you are testing your ads, only change one element at a time. This will also help you determine what is working and what is not.

3. Study Ads.
The best way to learn how to write good ads is to study the newspaper classifieds. Clip ads that work. Study them. Look at ads that don’t and determine why they don’t work. The more you study, and the more you practice, the better ads you will write, and the more sales you will make.

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